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Press Release: Creativeland Asia Kochi and CLA Lab

Posted in Release by Saurabh Garg on 20 August, 2008

We are in news again. For our shiny new office in Kochi and CLA Lab. Here is our news release.

Creativeland Asia expands. Brings Sudheer Krishnan on board to setup its South operations and CLA Lab.

While Creativeland has been strengthening its forays into the international/ Asian market with strategic tie-ups with local Asian agencies across markets, it has also been consolidating its presence in India. Just one year into the business, and Creativeland Asia is all set to open its second and third offices. While the office at Kochi will open its gates in the last week of September, news is still awaited on the other office which is also slated to open in the South. The Kochi office will also host the CLA Lab, India’s first creative laboratory for communication, brand and marketing ideas.

CLA Lab will be a laboratory, a planning space and an ideas library. Exclusively for advertising & marketing minds of Creativeland, its clients and all its Asian partner agencies. CLA Lab will be used as a hub to workshop ideas, test market new ideas and test launch new advertising and marketing concepts and strategies. In addition to the physical space to huddle and brainstorm, CLA Lab will provide the complete back-end support required for such activities.

Sudheer Krishnan, who was till recently Vice President, TBWA – Kochi, will spearhead Creativeland’s venture into God’s own country. He will also entrusted the responsibility for CLA Lab.

Speaking on the developments, Sajan Raj Kurup, Chairman and Chief Creative Officer, Creativeland Asia, says, “Creativeland has been looking for the right time, the right way and the right people to expand its business. In Sudheer Krishnan, we’ve found an able partner to propagate all that Creativeland stands for. He is a seasoned campaigner and a passionate believer in brands.”

“I am very excited about my assignment with Creativeland Asia. Along with Raj I’m looking forward to establish an exceptional team and delivering world class work that builds our clients’ business and gets recognition not just in India but internationally too. I am equally excited about the idea of Raj setting up the creative lab in Kochi as this the only way of being in touch with future talent.” Added Sudheer Krishnan

In his previous position at TBWA, Sudheer Krishnan was influential in strengthening and building a strong brand equity for TBWA in the southern market. Under his leadership TBWA scaled great heights including bagging the title of ‘Agency of the Year’ two years in a row at Pepper, the biggest event down South.

In a career spanning 21 years, Sudheer has worked on the businesses of Hindustan Lever Ltd., Harrisons Malayalam Ltd., Coats India, Tally, Acer, Birla 3M Ltd., LIC Housing Finance Ltd., Bajaj Allianz, Sapat Tea, BPL Mobile Communications Ltd., Sonata Software Ltd., Mascot Systems, BPL and Standard Chartered.

On the reason behind choosing Kochi, Raj Kurup says, “Kochi is a city that’s in the middle of a remarkable metamorphosis. Nowhere else in India can you find a mixture of a1200 crore advertising industry, an exotic destination, a picturesque city, an educated market with a huge international exposure. It’s a city that’s open to new ideas and experiments. And that’s precisely why we have also started CLA Lab at Kochi.”

“CLA Lab will give us the space to work closely with clients to identify opportunities for growth, and to design and build new offerings,” says Vikram Gaikwad, Partner & ECD.

For marketers and clients, CLA Lab will also act as an ideas library. They can buy ideas and designs off the shelf, or design proto-types for any structural developments at the facility. CLA Lab will also be an ideal location for international or domestic creative and marketing conferences and workshops._

For Creativeland, CLA Lab will be the brand planning space. It will also be the workshop of Creative Apprentices where they proactively think up ideas and create brands and content. “The only thing that differentiates Creativeland from its competition is the quality of idea we produce. Every investment we make at Creativeland is keeping just that one thing in mind”, asserts Raj Kurup.

For members of, the youth wing of Creativeland Asia, CLA Lab will provide an opportunity and space to work on brands, unfettered and free. As Raj Kurup says, “It’s a great place to find answers”.

And in case there are ideas and thoughts on the same, please let us know. We are just one email away.

UPDATE: afaqs, Campaign India and Exchange4Media are already talking about us.

UPDATE 2: Prof. Harish features us on his very famous Marketing Practice blog. Prof. Ray also speaks about us on his Buyer Behaviour Blog.