Friends from Creativeland

Viraaj n Venky and Appy n Grappo

Posted in Brands, Media by Saurabh Garg on 19 May, 2009

Mid-Day - Fizz Article 15-05-09

Mid Day spoke to Raj about Appy Fizz and Grappo Fizz. And here is the link to the world’s first friendship election if you havent voted yet. And btw its Viraaj Braganza and Venkatraman R.

Eye Bank Association – If you are …

Posted in Brands, Media by Saurabh Garg on 4 May, 2009

On popular demand, here is the creative for Eye Bank Association that has won at Goafest 2009 and got an in-book at D&AD 2009. The works are titled Hindu, Christian and Parsee respectively.

EyeBank Hindu

Eyebank Christian

Eyebank Parsee

And if you havent pledged your eyes as yet, you might want to send that coupon to Eye Bank Association Kerala, CBM Opthalmic Institute, Little flower Hospital & Research Centre, Angamally – 683 573, Kerala.

Creativeland at D&AD

Posted in Media by Saurabh Garg on 4 May, 2009

We got three in-books at D&AD this year. By far the best performance by any other Indian agency (afaqs report, Campaign India report). India got total of 9 in-books this time.

Our work for Eye Bank Association (in the Direct/Writing category), Indiana Motors (in Graphic Design/Stationery category) and Car Mall (in Graphic Design/Stationery category) got the in-books. Too bad we dint get a metal. May be next time? Anyways, a complete list of in-books and winners is available here on the D&AD website (pdf, 141 KB). Food for inspiration and may be some envy?

10 at Goafest

Posted in Media by Saurabh Garg on 6 April, 2009

The team came home with 10 metals from Goa. 2 silvers and 8 bronzes. Work for Appy Fizz (posters and print), Eye Bank Association (print and copy), Coffee, Books & More (print and copy) and Green Cross Society (print and illustration) won us these 10 metals across categories.

Here is a low-res image of trophies (from Viraaj’s phone).

10 at Goafest

More pics from Goafest 2009 on Viraaj’s Facebook here. Also, Campaign India did an exhaustive coverage of the fest. You might want to check it out (here).

Tagged with: ,

Raj’s film for Pantene at NYF 2009

Posted in Media by Saurabh Garg on 14 February, 2009

Raj spoke about the film on his blog last week only.

via afaqs

Tagged with: , , ,

The Week profiles Raj

Posted in Media by Saurabh Garg on 4 January, 2009

Raj is in the list of the new age CEOs, says The Week. Here is a scanned copy.


Tagged with: , ,

What we did in 2008

Posted in Media by Saurabh Garg on 18 December, 2008

Campaign India just released their Agency Report Card. They profiled 32 Indian agencies in it and here is our scorecard. They said …

The agency began its south operations this year, starting an office in Kochi. They have also set up Creativeland Asia Lab, an ideas laboratory that will look at conceptualizing ideas related to all aspects of communications. Creativeland made two key appointments as well, hiring Neil Flory as executive creative director and bringing in Sudheer Krishnan to head their south operations. Their work for Parle Agro got them shortlisted at Cannes this year.
Although the breadth of work may be small as compared to larger traditional agencies, the work done this year has been fresh and clutter breaking, especially their work for Parle’s Saint fruit juice and that for
Campaign Score: 6

For the same, we gave ourselves 8 on 10. Here is what we had to say …

2008 has been a good year for us. We moved to a larger office – a two-storied villa with a courtyard and a terrace. We got ourselves our own canteen, treadmill, coffee & soup machine, fus-ball table and in-house doctor. We went to Cannes. We launched Fresh Pick and sponsored a deserving college student’s trip to Cannes. Together we all went for one ‘new-year’ breakfast, two offsite workshops and one movie. We opened our second office in Kochi. We laid foundation for India’s first Creative Lab. We got seven new accounts. We got on board 30 new people. We got two buy-out offers. We got at-least one resume a day. We picked up something or the other at every award show we entered. We changed our office timing to 8.30 – 5.30. We stayed away from politics and drugs. We missed lesser deadlines. We spent lesser office-time in meetings, debates and boardrooms. We spent more office-time doing work. We spent a little more time with our family.

Vikram and his “bling” thing

Posted in Media by Saurabh Garg on 14 November, 2008

Vikram, who has this uncanny knack of getting himself featured in all awesome publications, has done it again. This time, for his patent pending and trademark applied open-shirt-over-a-t-shirt look. Here is the clip …


BTW if someone is keen on sending him wishes and/or flowers, drop a line ;P

Neil Flory @ Creativeland Asia

Posted in Media by Saurabh Garg on 10 September, 2008

Neil joins us from Sydney and all of us are very very excited to work with him. Here is the official press release.

Neil Flory, who, years ago, made news when he became one of India’s youngest creative directors, is coming back to India; as ECD at Raj Kurup’s Creativeland Asia.

Raj Kurup, Chairman and Chief Creative Officer, says, “Neil and I go back a long way. He is one of the most talented creative people I have ever known. An exceptional human being, and a great professional. I’m extremely delighted to have him on board. This is a great day for Creativeland.”

There’s pretty much nothing that Neil hasn’t done in the last decade and a half. At 24, he was creative director at Enterprise Nexus. He has worked in five cities in three countries, in big networks and boutique creative hotshops. He has worked on above the line, below the line and everything in between. He has won almost everything that there’s to win in advertising. Here’s the list in brief.

2007: Cannes, Clio, Asia Pacific Adfest, Media Spikes, World Press Awards
2006: Cannes, One Show, London Internationals, Communication Arts, Singapore Creative Circle
2003: AAAI Awards India,
2001: Cannes, Clio, Abby Award,
2000: Clio, Asian Direct Marketing Awards, Echo

Along the way, Neil explored other areas of creativity too. He designed and made fish tanks that were featured in Inside Outside. He runs a clothing label for which he designs t-shirts and jeans. He spends all his free time making music. And, is also writing stories for kids.

After all this, the process of creating an ad still gets him excited. A good idea gives him goose bumps, like it did when he started out.

“Coming back to India was never part of my plans. But the opportunity to join Creativeland Asia was something I couldn’t pass up”, says Neil.

“I love everything that Creativeland Asia stands for. There was a time when Raj and I would go to a bar every Saturday, and make plans to start an agency. On paper napkins. An agency that truly believed in creativity and thinking, and didn’t just throw it around because it sounded cool. Creativeland is that dream and so much more.”

“Neil’s coming on board will only strengthen the team and the creative output at Creativeland. His international exposure will be of tremendous value”, adds Vikram Gaikwad.
“Neil’s mandate”, says Raj “is to continue the good work and take the creative output to the next level and make it world-class.”

More news and analysis on Campaign India, AgencyFaqs, exchange4media.

Tagged with: ,

Raj Kurup on London International Awards Jury

Posted in Media by Saurabh Garg on 19 August, 2008

Raj is one of the three prominent Indian AdMen on the jury of the London International Awards 2008. Raj along with Santosh Padhi and KV Sridhar are on the jury panel of Integrated Media and Television and Cinema. While he is away judging (probably the most difficult job ever), we plan to flick books off his bookshelf.

By the way Raj has finally agreed to start a blog of his own. Check it out here.

Source: Khushboo Tanna at AFaqs