Friends from Creativeland

The Man. The machine. ‘The’ Appy Fizz is back!

Posted in Brands by Saurabh Garg on 18 September, 2008

The Man. The machine. ‘The’ Appy Fizz is back! And how!

This time around, Appy Fizz sports a new look designed by the lovely ladies at University of Design. And what an interpretation it is – a cool new t-shirt for Appy Fizz. The side of the pack is almost like Appy Fizz’s facebook profile. With his likes, dislikes, one-liners and causes that he supports. It’s a neat bottle to pick up if you wanna catch a few laughs. He’s already getting eyeballs and media is all over him. Check out what exchange4media has to say about him.

But the funnest bit was the commercial that we shot for it. In the commercial, Appy Fizz reveals his new look inside a supermarket. He dances, jumps and flies – things that Appy Fizz has never tried before, and all this while being the perfect show-off. Of course, he almost p#$*&d in his pants while doing the flying shot.

Working with Rajesh Krishnan and MFX in Malaysia, it was one of the most challenging shoots ever. It even involved action directors from Bollywood for the flying sequence inside the shop.

Appy Fizz’s abode will also be online shortly at www.appyfizz.com and a couple of new Appy Fizz Videos will be online as well (remember The Cricket Song and Donate your Ice?) Oh, and we also received our Cannes certificates for the two Appy Fizz ads that were shortlisted! Looks like fun times ahead for Appy Fizz. Not to mention, for us too!

Neil Flory @ Creativeland Asia

Posted in Media by Saurabh Garg on 10 September, 2008

Neil joins us from Sydney and all of us are very very excited to work with him. Here is the official press release.

Neil Flory, who, years ago, made news when he became one of India’s youngest creative directors, is coming back to India; as ECD at Raj Kurup’s Creativeland Asia.

Raj Kurup, Chairman and Chief Creative Officer, says, “Neil and I go back a long way. He is one of the most talented creative people I have ever known. An exceptional human being, and a great professional. I’m extremely delighted to have him on board. This is a great day for Creativeland.”

There’s pretty much nothing that Neil hasn’t done in the last decade and a half. At 24, he was creative director at Enterprise Nexus. He has worked in five cities in three countries, in big networks and boutique creative hotshops. He has worked on above the line, below the line and everything in between. He has won almost everything that there’s to win in advertising. Here’s the list in brief.

2007: Cannes, Clio, Asia Pacific Adfest, Media Spikes, World Press Awards
2006: Cannes, One Show, London Internationals, Communication Arts, Singapore Creative Circle
2003: AAAI Awards India,
2001: Cannes, Clio, Abby Award,
2000: Clio, Asian Direct Marketing Awards, Echo

Along the way, Neil explored other areas of creativity too. He designed and made fish tanks that were featured in Inside Outside. He runs a clothing label for which he designs t-shirts and jeans. He spends all his free time making music. And, is also writing stories for kids.

After all this, the process of creating an ad still gets him excited. A good idea gives him goose bumps, like it did when he started out.

“Coming back to India was never part of my plans. But the opportunity to join Creativeland Asia was something I couldn’t pass up”, says Neil.

“I love everything that Creativeland Asia stands for. There was a time when Raj and I would go to a bar every Saturday, and make plans to start an agency. On paper napkins. An agency that truly believed in creativity and thinking, and didn’t just throw it around because it sounded cool. Creativeland is that dream and so much more.”

“Neil’s coming on board will only strengthen the team and the creative output at Creativeland. His international exposure will be of tremendous value”, adds Vikram Gaikwad.
“Neil’s mandate”, says Raj “is to continue the good work and take the creative output to the next level and make it world-class.”

More news and analysis on Campaign India, AgencyFaqs, exchange4media.

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